Binance is advertising Binance RLUSD rewards of up to 7.77% paid in XRP to users who hold Ripple's RLUSD stablecoin, even as the campaign's own payout table shows the base rate declining for three consecutive weeks, according to Bitcoin.com News.

The gap between the headline figure and the base rate matters because the 7.77% applies only to a narrow slice of deposits, while the return available to every participant has been shrinking. Two forces are driving that decline: XRP's price has moved lower over the campaign period, and a growing amount of RLUSD is competing for the same reward pool.

The exchange promoted the campaign on X early Saturday, putting the top rate in front of users at the same time its published figures showed the underlying yield moving in the opposite direction.

What the 7.77% Figure Actually Requires

The 7.77% APR shown on the campaign's latest banner is the top boosted rate, and it applies only to the 1.3x boosted tier of an $800,000 XRP campaign, Bitcoin.com News reported. It is not the rate a standard depositor receives.

Qualifying for that tier means stacking both available boosts simultaneously. The first is a 1.2x multiplier applied to RLUSD held above a user's baseline, which the exchange defines as the higher daily balance recorded over the prior two weeks. The second is a 1.1x multiplier earned by placing that RLUSD into the exchange's Simple Earn Flexible savings product.

Together the two multipliers produce the 1.3x rate, but the boost applies only to the incremental amount above the baseline rather than to a user's full balance. A holder who simply keeps an existing RLUSD position in place, without adding funds or subscribing to the savings product, earns the base rate instead.

Binance RLUSD Rewards Base Rate Falls Three Weeks Running

Binance publishes an effective APR after each weekly distribution, along with the XRP price used to calculate it. Those published figures show the base APR at 7.15% with XRP valued at $1.4939 in one recent distribution, then sliding to 5.98% with XRP at $1.3350 in the most recent one.

The decline tracks XRP's move lower over the same span, with the token falling from $1.49 to $1.34 as the base rate slipped from 7.15%. XRP was trading around $1.31 on Saturday, sitting below the $1.3350 level Binance used for its latest payout, which points to continued pressure on the rate if the trend holds.

The campaign's structure explains the erosion. The reward pool is set as a fixed dollar amount, so each additional dollar of RLUSD that enters the program dilutes the return for everyone else, and each decline in XRP's price lowers the value of the rewards paid out, according to Bitcoin.com News.

How the Weekly Payout Is Calculated

The payout formula starts with a user's seven-day average qualifying balance. That average is multiplied by the effective APR, then by seven, and the result is divided by 365 to produce the weekly reward. At the latest 5.98% base rate, a user holding $10,000 in RLUSD would earn roughly $11.47 worth of XRP for the week.

The qualifying balance rules limit gaming. Each day's figure is the lowest RLUSD balance captured across hourly snapshots, so moving funds in briefly does little to raise the average. RLUSD obtained by borrowing other stablecoins on margin is discounted by 60% in the calculation.

The campaign runs through Oct. 23, at which point the exchange will publish the final APR for the program. Bitcoin.com News reported that only two developments would push the rate higher before the end date: a recovery in XRP's price or a drop in the number of participants splitting the pool.

Third RLUSD Push as Supply Nears $2.43 Billion

The promotion marks at least the third time Binance has run a rewards campaign for RLUSD this year. An earlier campaign in August put 1 million XRP up for distribution to holders of the stablecoin.

RLUSD's supply now stands near $2.43 billion, and the stablecoin has been gaining ground in traditional finance. Bitcoin.com News reported this week that Cross River Bank integrated RLUSD into conventional banking services, a move that came days after Standard Chartered introduced custody for the stablecoin on the XRP Ledger.

Yield products tied to the ecosystem are also drawing funds. XRP holders have placed 90 million coins into a single onchain vault, according to Bitcoin.com News.

For Binance, the repeated campaigns suggest an ongoing effort to build RLUSD balances on the platform, with the latest round arriving as the stablecoin's footprint expands across banks, custody services and onchain yield products.

Conclusion

Binance's advertised 7.77% in XRP for RLUSD holders is a boosted ceiling that requires two stacked multipliers on incremental deposits, while the base rate available to all participants has fallen for three straight weeks to 5.98%. The decline reflects a fixed dollar pool spread across a growing RLUSD balance and a weaker XRP price. The campaign runs through Oct. 23, when the exchange will publish the final APR, and the rate would rise before then only if XRP's price climbs or fewer holders share the pool.

Frequently Asked Questions

What is the 7.77% APR Binance is advertising for RLUSD?

The 7.77% is the top boosted rate of Binance's $800,000 XRP campaign for RLUSD holders. It applies only to the 1.3x boosted tier, not to standard deposits, according to Bitcoin.com News.

How do users qualify for the 1.3x boosted rate?

Users need both boosts at once: a 1.2x multiplier on RLUSD held above their baseline, which Binance sets as the strongest daily balance recorded during the previous two weeks, and a 1.1x multiplier for moving that RLUSD into Simple Earn Flexible savings. The combined 1.3x applies only to the incremental amount.

Why has the Binance RLUSD base rate fallen to 5.98%?

The reward pool is a fixed dollar amount, so the rate declines as more RLUSD competes for it and as XRP's value drops. The base APR moved from 7.15% with XRP at $1.4939 to 5.98% with XRP at $1.3350.

How much would $10,000 in RLUSD earn per week at the current base rate?

At the latest 5.98% base rate, a $10,000 RLUSD holding would earn about $11.47 worth of XRP for the week. The calculation multiplies the seven-day average qualifying balance by the effective APR and by seven, then divides by 365.

When does Binance's RLUSD XRP campaign end?

The campaign runs through Oct. 23, when the exchange will publish the final APR. The rate would rise before then only with a higher XRP price or fewer participants sharing the fixed pool, Bitcoin.com News reported.